Your church or ministry website has to be a hub of dynamic activity.   If it is not ever-changing and providing rich, valuable content to your users (both visitors and members), then it is dead.

It doesn’t make sense why any church website would be this way – there’s too much going on at most churches that the members themselves barely have time to squeeze in all the activities you have to offer!  If church members are some of the busiest people (I know we are), it seems to me that the website for such a congregation should reflect at least some of the consistent flow of coming and going, receiving and sending, much like an airport hub.

Our friends at The Resonate Group and Ministry Marketing Coach published a practical article on church social media and SEO.  I enjoy the practical ideas that are shared in this article about creating rich content that is personal and conversational.  This is crucial.  Yet another reason that a church should have a blog on your website – blogs are platforms that allow for a perpetual dialogue and conversation, but also is a great venue for keyword-rich content that Google and other search engines love!

Is your church website dead?

Would you like to bring it back to life?

Call me – 817-657-4472 or email me

-Randy

church image credit: Kansas Poetry (Patrick)