RESOURCES - SPEAKING / WORKSHOPS

Marketing is commonly regarded as the most important function of any organization. Yet most small/independent business owners lack a systematic approach to their marketing. They are often drawn to fads, copycat marketing (doing whatever everyone else is doing) or simply throwing money away into various publications without a real plan or strategy.

We are available to speak on relevant topics of particular interest to small business owners.

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As an authorized Duct Tape Marketing coach, 1429's Marketing Coach & Creative Director, Randy Vaughn, provides practical, information-rich, and immediately applicable direction that can profoundly impact the success of small businesses. If you want to know more about the Duct Tape Marketing systematic approach to small business marketing, go to www.ducttapemarketing.com.

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WHERE WE HAVE BEEN:

Watauga Public Library, Watauga, TX - May 2008, REFERENCE CONTACT: Connie Barnes

Keller Public Library, Keller, TX - May 2008, REFERENCE CONTACT: Lana Kelley

 

WHERE WE ARE GOING TO BE:

Watauga Public Library, Watauga, TX - October 2008, CONTACT: Connie Barnes

Summerglen Library, Fort Worth, TX - October 2008, CONTACT: L.G. Swift

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THESE PROGRAMS CAN BE TAILORED TO 30-60-90 MINUTES....AND WE CAN ALWAYS GO INTO MUCH MORE DEPTH IN A 1/2 DAY OR FULL DAY SESSION!

TOPICS INCLUDE (but not limited to):

5 Essentials to Creating Marketing Solutions for Your Small Business

Participants will hear the importance of differentiating your organization in a sea of look-alikes. In addition, they will hear innovative ways to implement a lead-generating referral program and understand how to maximize their advertising dollars, implement email marketing, and harness the power of the internet to expand their marketing tools!

7 Steps to Marketing Success

Marketing is really much more simple than you think! Business owners will learn how to put their business on a path to success by following these simple strategic steps. The presentation will show them how to choose the people they want to do business with, charge what they want by increasing perceived value, learn how to target their marketing to get more leads, compete without having to compete on price, and understand the impact of their marketing materials.

Making marketing a systematic element of your business will turn your "hit-or-miss" approach to one that is effective, simple, and practical.

Differentiate & Dominate - Creating Your Unique Core Message

Learn how to set your business apart from others without having a million dollar ad budget like Home Depot, Coca-Cola or Target. The presentation will show the impact of good brand identity, strategic partnerships and how to use PR to get people looking your way! These are critical ideas for small business owners, but too often we look and act like everyone else in our industry. How will you be different and dominate?

Referral Flood

Word-of-mouth marketing is the oldest and perhaps, still, the most effective means of growing a business. We take the concept a step further by instructing on how to develop an organized approach that will yield a consistent flood of qualified business. The presentation will show business owners how to find other businesses to partner with for an immediate influx of referrals, how to guarantee that every new client will generate referrals, and how to compel other people into marketing for you.

Greater Things

For most business owners, they got into business because they wanted to provide for their families, enjoy flexibility, and have time to do things that really matter...greater things! During this presentation, we will learn how to establish a sound marketing strategy so that your business can be on top and free you up to do those greater things. Business owners will also get to hear stories of other small businesses who have chosen to use their business resources to impact the community and the world. Sure, it’s easy for large corporations to give millions of dollars to charitable works, but what about small business owners? This motivational presentation will inspire participants to get back to doing what they went into business for in the first place!

HiQ - Developing High Quality Managers who Inspire Your Team to Success!

(Coming in 2009!)

Drawing from over 15 years of Human Resources experience, we present distinct qualities that are essential for cultivating an environment of success. We believe as you incorporate a successful marketing system, you have got to engage your entire team into being marketing representatives! If your team suffers from low morale or perceives to be undervalued, you can count them as watering down your marketing efforts. A fun presentation will allow participants to take their own HiQ test to score their ability to effectively lead. This is an inspirational program designed to raise the standard for small business managers and team leaders. As a business leader, you cannot count on the entire team always sharing YOUR passion...you must go to extreme measures to make your team members and employees feel important, valuable, and critical to your success!

 

Contact us to discuss AVAILABILITY & SPEAKING FEES (for certain groups or settings, we do offer FREE or low-cost presentations)!