MARKETING : THE FOUNDATION
We embrace the Duct Tape Marketing system as the very best foundation for marketing!
Why Duct Tape Marketing?
The creator of Duct Tape Marketing, John Jantsch, puts it this way:
“Marketing is getting people who have a specific need or problem to KNOW, LIKE and TRUST you.”
Hardly a stuffy textbook definition, but rather a simple and comprehensive understanding of
what you are trying to accomplish in your marketing efforts. Practical, simple, effective and best
of all, it’s affordable (sounds like duct tape itself doesn’t it?) . . .
It’s not just hit-or-miss marketing, but a system
- Identifying your ideal client
- Discovering your core marketing message
- Waking up the senses with an image to match your message
- Creating products and services for every stage of client development
- Producing marketing materials that educate
- Having a website that works day and night
- Getting your entire team involved in marketing
and that’s just the start!
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Marketing is getting your target market to
KNOW, LIKE & TRUST you !
...and once they TRUST you, that means they embrace what you have to offer
as a VALUE to them and thus, they REFER others to you!
WITH DUCT TAPE MARKETING
Understand how to get real results with your advertising dollars!
Ramp up a systematic referral machine that turns prospects into partners!
Systematically commit to your marketing with a plan, a budget and a calendar!

RANDY VAUGHN is the only Duct Tape Marketing Coach in Fort Worth!
